# Pop-Up Notification
The dashboard shows the **sales funnel** for all pop-up messages in your store (Fig. 1), comparing data between the **current and previous month**.\
This helps you quickly see whether your pop-ups are increasing engagement and sales.
### Dashboard Metrics:
* 📢 **Impressions** – how many times messages were shown
* 👉 **Clicks** – how many users clicked on the message
* 🛒 **Total product sales** – how many items were sold after interaction
* 💰 **Profit** – calculated using the formula below
### **Profit Calculation:**
$$
Profit for the current period = Product price − Cost price
$$
{% hint style="info" %}
You can enable cost price tracking in your store admin panel.\
See our setup guide for [instructions](https://support.ecwid.com/hc/ru/articles/4752272506524-%D0%A1%D0%B5%D0%B1%D0%B5%D1%81%D1%82%D0%BE%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D1%8C#%D0%B2%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5-%D0%BE%D1%82%D0%BE%D0%B1%D1%80%D0%B0%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F-%D0%B0%D1%82%D1%80%D0%B8%D0%B1%D1%83%D1%82%D0%B0-%C2%AB%D1%81%D0%B5%D0%B1%D0%B5%D1%81%D1%82%D0%BE%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D1%8C%C2%BB).
{% endhint %}
{% hint style="success" %}
📩 **Have questions or suggestions about the dashboard?**
Join our [Telegram channel](https://t.me/codpeller_news_ru/11) and let us know!
{% endhint %}
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