The Attribute is Set to "Hidden from Customers"
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If the "Attributes" tab shows the "Hidden from Customers" icon (Fig. 1), follow these steps to make the attribute visible:
Navigate to the "Manage Attributes" section:
Path: Product → Attributes → Manage Attributes (Fig. 2)
In Product Types, open the "General (No Type Assigned)" tab (Fig. 3).
In the Attributes block, enable the display for the necessary attributes (Fig. 4)
Click the "Save" button (Fig. 5)